Campaigns and Awareness

LiveLoveLaugh conceptualizes campaigns to drive public awareness about mental health and normalize conversations using mediums such as digital, print, outdoor, radio and television to reach our audiences.


Launched on 10 October 2016, Dobara Poocho was India’s first nationwide public awareness campaign on mental health. 


The #NotAshamed campaign was launched on 10 October 2018 (World Mental Health Day) and highlighted the many aspects of mental illness through first-person narratives.

Investing in Hope

Launched by TLLLF to mark the 2020 World Mental Health Day on 10 October, Investing in Hope featured video conversations with leading voices in health and mental health who outlined recommendations for India’s mental health sector. 

A to Z of Depression

Launched in February 2018, the campaign aimed at raising awareness about depression by using a creative approach designed to help individuals going through depression and their caregivers to better understand the condition.

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