How are you?

How are you?

It can be that simple. A simple line that conveys so much – genuine concern, empathy, interest – and this is the essence of Dobara Poocho, meaning Ask Again. Launched on 10 October 2016, Dobara Poocho was India’s first nationwide public awareness campaign on mental health. 

Dobara Poocho featured stories of people fighting mental illness and encouraged others to reach out to those who could be suffering.


  • Received in excess of 560 million total impressions across TV, print, and digital mediums
  • 3.4 million social media conversations involving LLL

Campaign Images

Campaign Videos

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