Rural Program

One in seven Indians experience some form of mental disorder. Mental illness, like any other illness, does not discriminate and is prevalent across age groups, income levels and urban and rural settings. According to the Indian government, nearly 70% of the population resides in rural India where access to adequate facilities for support are a challenge. Recognizing this need, LiveLoveLaugh supports vulnerable populations in rural communities.

About The Program

The program provides free psychiatric treatment to persons with mental illness (PWMIs), rehabilitation for PWMIs and their carers, and creates a sustainable model of prevention and treatment of mental illness. The program also aims to build awareness about mental health and normalize mental illness.  

Note: Responding to the Covid-19 pandemic, we have initiated tele-psychiatry and tele-rehabilitation services to ensure that the program continues to make the desired impact at the grassroots. During the nationwide lockdown this year, we extended support to PWMIs and their families with follow-up calls and supply of groceries and medicines.

  • Mode Of Delivery
    In-Person and online
  • Languages
    Local regional language
  • Geography
    Karnataka and Odisha, India

For Person With Mental Illness

PWMIs receive free psychiatric treatment, regular support group meets, access to government-aided schemes and rehabilitation.

For Carers & Family

Facilitation of regular support group meets, access to counseling, mental health awareness camps, training to enhance their caregiving abilities, enabling them to address their own health needs and empowering them to financially support their families

For Community

Community-based awareness programs, forming and training local district- and village-level groups for advocacy

Government Support

Key Stakeholders/ Organizations involved in the program

  • Psychiatrists 
  • Government frontline healthcare workers
  • Community-based organisations
  • District-level government authorities
  • Community

Since Launch In 2016

  • 3,297
    Direct Beneficiaries Impacted
  • 13,188
    Indirect Beneficiaries Impacted
  • 13
    Taluks covered in Karnataka and Odisha


I am Jagu Sisa from Koraput. In the past, I have used traditional medicines and also believed in superstition for my treatment, but there was no improvement. Then, I was taken to the district hospital in Jeypore. As per the doctor’s advice, I continue to take my medicines. My mental health condition is now good and I am able to do day to day work. During the pandemic I was unable to collect my medicines, but the SPREAD team delivered my medicines home. I am grateful for all their help.

Jagu Sisa, Koraput - Orissa

Kenchamma developed symptoms of mental illness that included lack of appetite and disturbed sleep. Her family members believed this was due to evil spirits and God’s punishment. They visited temples but saw no improvement.

She was then admitted to a ward in the neighbouring district where the family spent heavily on treatment, medication, travel, etc. However, since they were unable to afford the medicines regularly, her symptoms reappeared.

In 2019, she attended a medical camp in her village and began receiving free treatment, medication.  Her parents are able to save money every month. Her condition is now stable, and she has started earning for herself by stitching clothes.  She also performs household chores, takes care of her aging parents and even helps her brother in his agricultural activities. 

Kenchamma’s Journey

Implementation Partners

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